Travel website owner buy restaurant reservation website operator

Travel website owner Priceline- CEO Darren Huston will buy restaurant reservation website operator OpenTable for $2.6 billion, aiming to broaden its offerings in an increasingly competitive online travel industry. Priceline’s offer of $103 per share for the owner of OpenTable.com represents a premium of 46 percent to OpenTable.

OpenTable’s shares inched past the offer price to trade at $104.19 on the Nasdaq, suggesting that some investors expect a higher bid. Priceline’s shares were down 1.6 percent at $1,205.50.

With online travel companies having little room to expand, many are looking outside the industry to boost revenue.

Travel review website TripAdvisor bought online restaurant booking platform Lafourchette last month to enter the restaurant-booking industry.

Darren Huston Talks Direct Booking, HomeAway and Unicorns

OpenTable’s shares were trading at about 33.5 times 12-month estimated forward earnings, far below the 498.7 times of competitor Yelp, according to Thomson Reuters StarMine.

“I think (the deal) creates urgency for larger players to acquire the leading local platforms,” Telsey Advisory Group analyst James Cakmak told Reuters.

The deal is expected to close in the third quarter.

OpenTable, which is facing increasing competition from Yelp and others, posted its first quarterly loss in five years for the period ended March 31 as it spent more on marketing to stem the slowdown in the number of restaurants signing up for its services.

The number of North American restaurants using OpenTable’s platform rose 19 percent to 23,862 in the quarter, but growth was slower than in the previous two quarters.

The number of restaurants using its service outside the United States fell.

OpenTable, which gets $1.00 from a restaurant if a diner reserves a table through its website or app, will continue to operate as an independent business led by its current management, Priceline said.

Up to Thursday’s close, OpenTable’s stock had fallen about 11 percent this year.

Darren Huston touts his company’s organic growth versus Expedia Inc.’s

CEO Darren Huston says we’ve now been on a path and are sticking to the principle of properties being instantly bookable and verifiable, and no consumer fees. “Now we’re so far along the path that buying something that doesn’t fit that model just didn’t fit us.

Darren Huston responded to a bank analyst's question

Priceline Group had a better-than-expected 2014, with gross travel bookings of $50.3 billion, up from almost $40 billion a year ago. Gross profit for the year was $7.6 billion, up by a third from the prior year.

In the fourth quarter of 2014, Priceline had 24% growth in hotel rooms units booked. Most of its revenue came from Booking-com.

Not worried about Expedia

On an earnings call, CEO Darren Huston responded to a bank analyst’s question by saying he wasn’t worried about Expedia’s recent acquisitions of online travel agencies Wotif, Travelocity, and Orbitz.

“Our focus is on organic growth and acquisition. We’re focusing on premium, winning brands that add new business competencies or geographies. It’s all been adjacent growth rather than tripling down on similar brands, like others are doing. I don’t see the Orbitz deal, if it passes, as being a negative to Priceline. The global travel market was maybe $1.3 trillion, and if you add Expedia and Priceline’s businesses all together, they amount to less than 10% of that. 

There’s tremendous potential for us…. Expedia’s average room night rate increase was higher in recent quarters than ours. I give them credit for a great quarter, but we have a different philosophy when it comes to building inventory…. We pride ourselves on our growth rate. Our room night growth is 100% organic, unlike what you’re seeing with Expedia.”

The company’s market capitalization is above $50 billion, roughly four times that of rival Expedia Inc.

Rental properties

Last year, Booking-com inventory rose to more than 600,000 listings, up 41% year-over-year. Much of that was due to a doubling of vacation rental properties, to about 270,000 properties.

That meant that it had more than one million holiday rooms available and instantly confirmable on its platform on any given day. It also meant that vacation rentals are becoming a greater proportion of Booking.com’s overall inventory.

Darren Huston said the homeowner property category was of interest to the company, but it poses challenges because the product is different from hotels.

“Our next move as a company is to address homeowner-managed rather than professionally-managed vacation rentals….There is a lot of interest among our consumers in self-catered products…. We’ve taken steps here. We’ve adjusted our business system. We’ve rolled out a simple extra net. We have a lot of things in our pipeline to address the needs for a single-owner model. Delivering single-owner vacation rentals is ultimately where our destination as a company.”

Read Here :  https://www.phocuswire.com/Priceline-reported-a-solid-2014-on-the-strength-of-mobile-Asia